Privacy Policy

Introduction

This Privacy Policy describes how Biogard ("we", "us", or "our") collects, uses, and discloses your information when you use our website ("Site") and the services offered through it.

We are committed to protecting your privacy and processing your personal data in accordanceance with applicable data protection legislation, including the General Data Protection Regulation (GDPR).

Information We Collect

We may collect the following types of information:

• Personal information you provide to us: This includes information you voluntarily provide to us, such as your name, email address, phone number, and any other details you submit through our contact forms or when communicating with us.

  The legal basis for processing data submitted via contact forms is our legitimate interest in responding to your inquiries and providing you with requested services or information, or to take steps at your request prior to entering into a potential contract.

• Usage information: We automatically collect information about how you interact with the Site. This may include your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other usage data.
• Cookies and Tracking Technologies: For detailed information about the cookies we use, including analytical cookies like Google Analytics, and how you can manage your consent, please see our Cookie Policy.

How We Use Your Information

We use the collected information for various purposes, including:

• To provide and maintain our Site and services.
• To notify you about changes to our services.
• To allow you to participate in interactive features of our Site when you choose to do so.
• To provide customer service and support.
• To provide analysis or valuable information so that we can improve the Site.
• To monitor the usage of the Site.
• To detect, prevent, and address technical issues.
• To send you communications, such as newsletters or marketing materials (if you have consented to receive them).
• To respond to your inquiries, provide customer support, and fulfill your requests when you contact us via our forms or other communication channels.

Sharing Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• With service providers: We may share your information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, marketing, and customer service.
• For legal compliance: We may disclose your information if required by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• To protect our rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, or situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation.

Website Analytics (Google Analytics)

To improve our website and understand how visitors interact with it, we use Google Analytics, a web analytics service provided by Google Ireland Limited ('Google'). Google Analytics helps us analyze website traffic, understand user behavior, and enhance our services and marketing efforts.

When you consent to the use of analytics cookies, Google Analytics collects certain information about your visit, which may include: your IP address (which may be anonymized by Google), the pages you visit on our site, the time you spend on each page, the links you click, your browser type and version, your operating system, your device type, and the referring website. This is done through the use of cookies.

We use Google Analytics based on your explicit consent, which you provide through our cookie consent banner. You can withdraw your consent at any time by adjusting your cookie preferences or through the mechanisms described in your Cookie Policy.

The information generated by Google Analytics cookies about your use of our website is usually transmitted to and stored by Google on servers in the United States. Google acts as a data processor on our behalf. Data transfers to the United States are safeguarded by Google's certification under the EU-U.S. Data Privacy Framework and/or by Standard Contractual Clauses (SCCs) approved by the European Commission. SCCs are legal commitments that ensure an adequate level of data protection when data is transferred outside the European Economic Area. For more information on how Google uses data when you use our partners' sites or apps, please visit Google's Privacy & Terms site. You can also learn more about Google's data transfer mechanisms here.

Data collected by Google Analytics is retained for a period necessary to fulfill the purposes outlined above, in accordance with Google's data retention policies. For more details, please refer to Google Analytics documentation.

You have rights over your personal data, including the right to access, rectify, or erase your data, restrict or object to its processing, and the right to data portability. You can also withdraw your consent for Google Analytics at any time. To exercise these rights, or if you have questions about our use of Google Analytics, please contact us using the details provided in the 'Contact Us' section of this policy. For details on managing your consent and choices regarding Google Analytics, please see our Cookie Policy. Additionally, you can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, which is available here.

Meta Pixel (Facebook Pixel)

We use Meta Pixel, a service provided by Meta Platforms, Inc. (formerly Facebook, Inc.), to measure, optimize, and build audiences for our advertising campaigns. The Pixel helps us understand the actions people take on our website after seeing our Facebook ads and allows us to show our ads to people who are most likely to be interested in them.

The Meta Pixel may collect data such as your IP address, web browser details, page interactions (like pages visited, buttons clicked), and information about the device you are using. It may also use cookies to track your activity across different websites that use Meta technologies.

The legal basis for processing data through Meta Pixel is your consent, which you provide by accepting analytics and marketing cookies through our cookie consent banner. You can withdraw your consent at any time by managing your cookie preferences.

Data collected by Meta Pixel is processed by Meta. This may involve transferring data to Meta's servers, including those in the United States. For more information on how Meta handles your data and their data transfer mechanisms, please see Meta's Data Policy and Meta's terms for business tools.

We do not directly control the retention period for data collected by Meta Pixel. Meta retains data according to its own policies. For information on how long Meta retains data, please refer to their documentation.

You can control the use of Meta Pixel and other tracking technologies through our Cookie Policy page, where you can adjust your cookie settings. You can also manage your ad preferences directly within your Facebook and Instagram settings, and explore opt-out options provided by Meta.

Use of Artificial Intelligence

Our website includes an artificial intelligence (AI) assistant feature, accessible via the Frequently Asked Questions (FAQ) page. When you use this feature:

• Questions and Answers: Your questions are sent to our AI provider, who generates answers based on the information we have provided about our services.
• Usage Limits: We have a limit of 10 questions per session to ensure fair access for all users.
• Data Storage: Your questions may be saved to improve the quality of the service, but they are not linked to your personal information unless you explicitly include such information in your query.
• Information Accuracy: The AI assistant is designed to provide information only about our services and to direct users to contact us directly for personalized consultations.

The AI assistant does not make automated decisions that would have legal or similarly significant consequences for you.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. We implement technical and organizational measures, including encryption, firewalls, and secure access protocols.

However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Rights

In accordance with GDPR and applicable data protection legislation, you have the following rights regarding your personal data:

• Right to access: You can request a copy of your personal data that we hold.
• Right to rectification: You can request correction of inaccurate or incomplete data about you.
• Right to erasure: Under certain circumstances, you can request the deletion of your personal data.
• Right to restriction of processing: You can request restriction of the processing of your data under certain conditions.
• Right to data portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
• Right to object: You can object to the processing of your data under certain circumstances.

To exercise these rights, please contact us using the contact information provided at the end of this policy.

Links to Other Sites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of the document.

We recommend that you review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.